• Arts & Entertainment
  • Fashion, Beauty & Personal Care
  • Food & Farms
  • Health, Wellness & Fitness
  • Home, Yard & Garden
  • Nonprofit
  • Professional Services
  • Transportation & Energy
  • Travel, Hospitality & Recreation

It wasn’t until our dog Hunter contracted cancer at 3 years old that our eyes were opened to the realities of pet food — that what we assumed was “food” is, in fact, something else altogether: feed.

Turns out, most commercial dog and cat food includes ingredients not fit for human consumption or is processed in such a way it cannot be defined as food (despite what the label says).

“Why?” you might ask. It is a good question — one we never asked before Hunter got sick, and one we have not stopped asking since. The answer led us to form Paul’s Custom Pet Food with only one goal in mind — to make real, ethically sourced, gently cooked, and wholesome food — not feed — for your companion animals.

Our Commitment To You

At Paul’s Custom Pet Food, we are fanatical about sourcing. We make every effort to source ingredients from farms within 50 miles of our commercial kitchen in Northwest Connecticut. This is especially true spring through autumn when the local bounty is abundant. To compensate for six months of winter — and the resultant dearth of local food — Paul preserves much of the harvest, ensuring the support of local food and farmers well into the winter.

Whenever possible we use food sources in their entirety – reducing food waste and providing a more nutritionally dense profile.  Our beef blend is a mixture of meat, heart, liver, and kidney; and vegetables such as broccoli are used stalk- to-leaf-to-floret.  All of our food is free of antibiotics and added growth hormones. 

We never use meat meals, rendered ingredients, fillers, added sugar, corn, wheat, soy, or empty carbohydrates such as white pasta, rice, or potatoes (unless recommended by a veterinarian for a custom recipe).

As part of our commitment to transparency and reducing our carbon footprint, we oversee every aspect of production personally.  We do not use co-packers or distributors.

More About Us  Place An Order  Where To Find Us


Don’t forget your best furry friend at the holidays!

Order a Paul’s Custom Pet Food Holiday Gift Basket and your pup will receive:

         (1) 20-ounce box of Pumpkin Peanut Butter Cookies

         (1) 8-ounce bag of Total Yam! sweet  potato chews

         (1) Fresh Food Sampler which includes 1 each of our 5 varieties of wet food

A $67 value for only $55!

Holiday Gift Baskets are available to order through Tuesday, December 18th for pick up or delivery by Saturday, December 22nd.

Place your order by emailing [email protected]. Limited to Fairfield and Litchfield Counties, Connecticut and eastern Westchester County, New York customers only.

Happy Holidays from Paul, Lynn, Hunter, and the PCPF Team!


Additional Details

  • Local Food Sourcing:We source seasonally from local farms, We source year-round from local farms
    Q Do you sell pet food in stores?

    Currently, we sell direct-to-consumer at farmers' markets, events, and via our website. We have chosen to sell at one independent pet food store located in our home town. Click the Where To Find Us link in our company description for the latest listings.

    Q Do you deliver?

    Yes. Door-to-door delivery is FREE within a 20-mile-radius of New Milford, Connecticut and on farmers' market days in Litchfield and Fairfield Counties, Connecticut. Door-to-door delivery charges begin at $25 per delivery from 20 to 30 miles from New Milford. We ship orders beyond 30 miles based on freight quotes from cost-effective and reputable shipping companies.

    Q Is your food licensed?

    Yes! Every item sold as pet food must be lab-tested for a nutrient profile and licensed by the state department of agriculture. That includes fresh food and any item presented publicly as consumable for pets.

    Q What is

    Custom pet food is food a veterinarian or a pet nutritionist recommends for the specific needs of your pet. We are happy to customize our existing recipes to meet your pet's dietary needs, or we will source ingredients and create entirely new recipes to meet your pet's needs.

    Rate us and Write a Review

    Your Rating for this listing


    Your review is recommended to be at least 140 characters long

    Show all timings
    • Monday08:00 AM - 06:00 PM
    • Tuesday08:00 AM - 06:00 PM
    • Wednesday08:00 AM - 06:00 PM
    • Thursday08:00 AM - 06:00 PM
    • Friday08:00 AM - 06:00 PM
    • Saturday08:00 AM - 06:00 PM